Communication Skills for Policy Work
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16th Nov 2010 |
This course forms part of a CMI Certificate in Leadership and Management
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Good communication skills are vital for good policy outcomes. Getting policy right means communicating effectively with stakeholders. As Matt Tee, Permanent Secretary Government Communications has put it “ we need to see that customer insight is at the centre of policy formulation”.
Learning Objectives
- Understand the role of communications in the policymaking process, and its importance to effective delivery
- Learn how to translate policy principles into clear messages
- Understand how to select the appropriate channel for your audience
- Learn about the wide range of media available for delivering your message
- Learn about current best practice in light of the Engage model
- Learn about the role and importance of internal communications
- Understand the importance of developing closer working relationships between policy and communications
- Update your knowledge on the latest trends and developments in communications
Programme
| 9:15 | Registration |
| 9:45 | Welcome and introductions
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| 10:00 | The role of communications in the policymaking process
Why communication is so crucial in developing and implementing policy
The importance of internal communications. Developing best practice after the Engage model |
| 11:30 | Coffee
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| 11:15 | Choosing your channels to the outside world
Identifying stakeholders and how to reach them |
| 13:15 | Lunch |
| 14:15 | Developing key messages and examining successful lines to take
How to help translate policy principles into meaningful, memorable messages |
| 15:30 | Coffee |
| 15:45 | The Bigger Picture
An overview of the available media for your policy message featuring lessons to be learned from real-life campaigns
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| 16:45 | Close |
Please note that the programme is subject to change without notice
