Meeting PSG Requirements:Communication Skills
An overview of the role of communications in the policymaking process, including developing key messages and choosing your channels and media
Learning Objectives
- Understand why Communication Skills are considered to be of such importance within the PSG framework
- Understand the role of communications in the policymaking process, and its importance to effective delivery
- Learn how to translate policy principles into clear messages
- Understand how to select the appropriate channel for your audience
- Learn about the wide range of media available for delivering your message
- Learn about current best practice in light of the Engage model
- Learn about the role and importance of internal communications
- Understand the importance of developing closer working relationships between policy and communications
- Update your knowledge on the latest trends and developments in communications
Programme
| 9:15 | Registration |
| 9:45 | Chair's Introduction
Sue Calthorpe, Policy & Communications Training Consultant (confirmed) |
| 10:00 | The role of communications in the policymaking process
Why effective dialogue can help overcome the barriers to delivery. The importance of internal communications. Developing best practice after the Engage model |
| 11:00 | Coffee
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| 11:15 | Developing key messages and examining successful lines to take
How to help translate policy principles into meaningful, memorable messages |
| 12:30 | Choosing your channels to the outside world
Identifying stakeholders and how to reach them |
| 13:15 | Lunch |
| 14:15 | The Bigger Picture
An overview of the available media for your policy message featuring lessons to be learned from real-life campaigns |
| 15:15 | Coffee |
| 15:30 | Future trends
Discussing the latest developments: what will replace the traditional web page, press release and flyer in years to come? |
| 16:45 | Close |
Please note that the programme is subject to change without notice