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Meeting PSG Requirements:Communication Skills

An overview of the role of communications in the policymaking process, including developing key messages and choosing your channels and media

Learning Objectives

  • Understand why Communication Skills are considered to be of such importance within the PSG framework
  • Understand the role of communications in the policymaking process, and its importance to effective delivery
  • Learn how to translate policy principles into clear messages
  • Understand how to select the appropriate channel for your audience
  • Learn about the wide range of media available for delivering your message
  • Learn about current best practice in light of the Engage model
  • Learn about the role and importance of internal communications
  • Understand the importance of developing closer working relationships between policy and communications
  • Update your knowledge on the latest trends and developments in communications

Programme

9:15
Registration
9:45
Chair's Introduction
Sue Calthorpe, Policy & Communications Training Consultant (confirmed)
10:00
The role of communications in the policymaking process
Why effective dialogue can help overcome the barriers to delivery. The importance of internal communications. Developing best practice after the Engage model
11:00
Coffee
11:15
Developing key messages and examining successful lines to take
How to help translate policy principles into meaningful, memorable messages
12:30
Choosing your channels to the outside world
Identifying stakeholders and how to reach them
13:15
Lunch
14:15
The Bigger Picture
An overview of the available media for your policy message featuring lessons to be learned from real-life campaigns
15:15
Coffee
15:30
Future trends
Discussing the latest developments: what will replace the traditional web page, press release and flyer in years to come?
16:45
Close

Please note that the programme is subject to change without notice

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Comments & Views

“Useful lessons in how to get your message across without ‘clouding’ the issues.”

Lesley Reid, DFID