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How to Influence Whitehall and Westminster

Date: 4th June 2024
Venue: “Virtual” platform delivery

Registration form (Word)

Registration form (PDF)

Essential to understand who the people are that have power and influence in Government and Parliament and how to influence and communicate effectively with them.

Essential to understand who the people are that have power and influence in Government and Parliament and how to influence and communicate effectively with them.

Learning Outcomes

  • Understand what influence looks like and how to increase it
  • Understand the relationship between Parliament and Government
  • Understand how to access Parliament and influence its work, including APPGs, PQs, Select Committees, and Private Members Bills
  • Understand the different parts of the legislative process and how to interact and influence them
  • Understand when the most effective time is to try and influence policy using formal and informal channels
  • Understand how to engage in the policy process at an early stage
  • Understand the importance of different media and how to leverage them
  • Understand which people are most important to engage with, and how to gain access and communicate with them.
The Institute of Leadership

The Institute of Leadership has approved this training course. The Institute combines years of research, knowledge and innovation to champion the leadership agenda for alL and since 1947 they have carried out extensive research into the knowledge, skills, attitudes, behaviours and values of great leadership. Based on The Institute's core leadership values, this course meets the standard that enables learners who have completed to access the following benefits:

  • Membership of The Institute of Leadership will be in receipt of an ICPS/The Institute joint Certificate of achievement for the course
  • Access to a raft of resources to help you with your continuing professional development, including an award-winning library of e-learning content
  • A community of over 70,000 members worldwide enabling you to collaborate and grow your knowledge and skills
  • Receipt of weekly news updates, podcasts and cutting-edge research and a monthly published journal and invitations to topical webinars
  • Authorisation to use approved letters AMInstL (Associate Member of The Institute of Leadership) after your name for business correspondence


Chair's Introduction
Influence explained
Influence defined, Cialdini on Influence, Influence leveraged.
Parliament, Government, Parliamentary processes:
The Executive/Legislature relationship Process explained, including APPGs, PQs, Select Committees, Private Members Bills. Influence legislation. The role of Civil Service.
Influencing Policy in its Early Stages
Timeline of policy development, Influencing Party policy, manifestos, consultations, Special Advisers, No.10 and the Treasury.
Audience centric communication, Communicating effectively with and using, different media
Questions & Close

Please note that the programme is subject to change without notice


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Comments & Views

"Event exceeded my expectations. It was interesting and useful to learn about PQs from the 'other side'."

Nicola Yardley, HMPPS

"This has been one of the best events that I have been to. The chair was very interactive, clear and interesting, as were the speakers."

Jenny Miranda-Melo, Department of Health and Social Care

"Probably one of the best courses I have ever attended. Spot on!"

Jacqueline Davies, MOD

"Comprehensive, concise, and captivating, the seminar was immensely informative and full of practical guidance on engaging what can be a confusing and labyrinthine system."

United Response